Nvidia (NVDA.O) CEO Jensen Huang is scheduled to deliver the opening keynote speech at CES later on Monday, where he will presumably introduce new videogame processors and outline attempts to expand the company's success in artificial intelligence into sectors other than the data center.

Huang generally uses CES to launch new videogame processors and reveal a slew of new initiatives to boost its AI business.

CES 2025, formerly known as the Consumer Electronics Show, takes place in Las Vegas from January 7 to 10, and is used to reveal products ranging from new automotive technology to wacky gadgets, as well as to demonstrate new applications for artificial intelligence.

Nvidia's stock finished at a record high of $149.43 on Monday, increasing its worth to $3.66 trillion, making it the world's second-most valuable publicly traded business after Apple (AAPL.O).

Nvidia's soaring valuation stems from the rapid expansion of its data center business, where companies like OpenAI employ its chips to create AI technologies. According to LSEG statistics, analysts predict this segment of Nvidia's company to generate $113 billion in revenue this fiscal year. That's more than quadruple the $47.5 billion forecast for fiscal 2024.

Nvidia still has a sizable consumer business, selling graphics processing units to PC gamers, which experts predict will reach $11.77 billion this year. Nvidia remains the market leader in gaming chips, competing with Advanced Micro Devices (AMD.O) and, to a lesser extent, Intel (INTC.O).

Last March, Nvidia unveiled its Blackwell AI server architecture at their developer conference. Its upcoming generation of graphics processing units (GPUs) will most likely be based on comparable Blackwell technology. New videogame graphics chips often provide better performance and image quality.

Nvidia is also seeking to expand its lead in data centers into the broader PC market by marketing its gaming chips as useful in corporate PCs and laptops for AI activities such as chatbots and "agents" that can assist with commercial chores.